Busted! Don’t Believe These Video Marketing Myths!

Author: VCE Productions. | | Categories: Aerial Videography , Video Marketing , Video Production , Video Production Company


In today’s world of thousands of product releases and cut-throat competition, video content has the potential to reach a broad audience. A video production firm or company is a one-stop-shop to all elements you would need to create high-quality, captivating video content that meets the industry’s highest standards. 

Along with the rise of the internet and social media, there is a pronounced increase in myths surrounding creating videos and video content marketing. Believing these myths in most cases increases the risk of avoidable, expensive mistakes and severely hampers the effectiveness of your video. 

To help you steer clear of misconceptions, VCE Productions has debunked some of the most widely believed myths about video marketing.

Myth 1: You can shoot professional marketing videos with just a smartphone
Smartphone technology has advanced in leaps and bounds over the decade. While this is undoubtedly the truth, your audience can pretty quickly tell the difference between a video shot on the phone and a professionally produced video. Often phone created video content will often be shaky and have low audio quality. In a professionally generated video, we’re typically running an expensive microphone to within inches of a subject to capture the highest quality audio possible. A professionally produced video also involves mixing audio and incorporating sound effects when possible. Cinematic lighting is also something that most amateur videographers overlook. Whereas professionals use a hair light, key light, and fill light to make subjects look as great as possible.  

Myth 2: All well-made videos are expensive
A good video does not have to break the bank. If you want Hollywood-level actors, a helicopter or fight scene, and lots of special effects, then yes, things will get expensive. But if you’re looking for a reliable video that markets your company well and reaches its designated audience, there’s no reason it has to destroy your marketing budget. Professional video production companies such as ours typically have ways we can make things more affordable if need be. We can scale down the size of the crew we bring or pre-plan what the shoot will entail keeping things as tight and cost-efficient as possible.

Myth 3: Marketing one or two videos per year is sufficient 
About a decade ago, all you needed was one solid marketing video to put on your website, and that would attract sufficient attention and get you by for a year or two. Now, what we’re learning is that with improved SEO (search engine optimization), we need to be posting videos as often as possible to stay relevant and remain at the top of Google searches. Thanks to social media marketing and the internet, it is now necessary to do more than just shoot one video and call it a day. Our highly competitive environment necessitates regular video updates that can be posted to our client’s websites and social media channels once a month at the least. It has now become obvious getting your message and your brand out to the world as often as possible plays a huge role in your success.

If you’re looking to steer clear of these myths, reach out to VCE Productions. As the best video production company in Nashville, Tennessee, we work hard to create beautiful images that help tell your story. From pre-production to post-production, our team of skilled technicians and storytellers can help you bring any idea to life. Whether it’s an interview, book trailer, music video, real estate video, drone video, corporate video, testimonial or commercial, we are your best choice.

Our Services Include video production, aerial videography, photography services, voice-over productions, podcast production, studio rental, etc. We serve clients across Nashville, Chattanooga, Huntsville, Knoxville, Brentwood, Franklin, Columbia, Murfreesboro, Smyrna, Hendersonville, Mt. Juliet, Lebanon, Clarksville, Dickson, Memphis, Jackson, Bowling Green, Hopkinsville, Cookeville, and the surrounding areas.

For a complete list of our services, please click here. If you have any questions about VCE Productions, we’d love to hear from you. Please contact us here.