Common Mistakes People Make In Video Marketing

Author: VCE Productions. | | Categories: Photography , Video Marketing , Video Production


From YouTube to podcasts, television commercials to social media posts, video content has become a massive part of our lives. 

While we can thank advances in technology like the smartphone evolution for making it relatively easy to shoot and upload home videos, the quality of professional video content has also seen a sharp rise, making the services of a video production company necessary. A video production firm or company is a one-stop-shop to all elements you would need to create high-quality, captivating video content that meets the industry’s highest standards. Choosing to employ professional video production services also has the added advantage over a DIY approach when it comes to your video content being seen. They usually come with competent and proven marketing strategies that can make all the difference. 

To help you avoid some basic errors that could prove to be costly, VCE Productions has put together a list of the most common mistakes people make in video marketing

1. Not knowing your audience
A mistake we see far too often is clients getting excited about a video concept they’ve come up with without considering who exactly their audience is. While the video idea might be undoubtedly cool, it is a waste of time and resources if it does not play into your target demographic. For example, if you’ve created video content intending to reach a senior audience, say sixty-five and above. You would be better off not featuring high-octane, action-packed scenes or high-school humor, as this will not resonate with that age group.

2. Not knowing how to use or market your video
While it’s great to have a video that markets your product or business, what you do with it and how you use it is what counts. How likely is your audience to see your video on your social media platforms? Is it better to simply put it on YouTube so you can easily link to it in an email? Maybe your audience is less social media savvy but interacts well with email blasts. A failure to make these decisions and implement these strategies at the right time can hinder the success video making it harder to reach your goals. 

3. Not having an overall great strategy
As mentioned above, the excitement of creating a professional quality video can be understandably high. We have seen client’s who, after creating stunning content, do absolutely nothing with it. Perhaps they got too busy. Maybe they were ignorant as to the marketing options. Whatever the case, it is wise to have an end goal, lay out a clear plan, and consider all your options before starting on a video or photography project to avoid wasting time and money. 

4. Being short-sighted
A lack of long-term vision or short-sightedness can have a critical effect on your video project’s outcome. For example, you have a great idea that would make an awesome three-minute video. It tells the right story, it’s heartfelt, and calls people to action. The problem is, once people have seen that video and a little time has passed, they tend to forget the message. If you have a long-term vision, you would see that probably releasing several shorter clips regularly might have the desired effect rather than one longer video.

To avoid these and other mistakes, reach out to the experts at VCE Productions. We work hard to create beautiful images that help tell your story. From pre-production to post-production, our team of skilled technicians and storytellers can help you bring any idea to life. Whether it’s an interview, book trailer, music video, real estate video, drone video, corporate video, testimonial or commercial, we are your best choice. Our Services Include video production, aerial videography, photography services, voice-over productions, podcast production, studio rental, etc.

We serve clients across Nashville, Chattanooga, Huntsville, Knoxville, Brentwood, Franklin, Columbia, Murfreesboro, Smyrna, Hendersonville, Mt. Juliet, Lebanon, Clarksville, Dickson, Memphis, Jackson, Bowling Green, Hopkinsville, Cookeville, and the surrounding areas.

For a complete list of our services, please click here. If you have any questions about professional video production or photography, we’d love to hear from you. Please contact us here.